NoDoubts

The company ND Nutrition AB with its brand NoDoubts makes products like vegan bar with protein, vegan drink with protein and an isotonic functional-drink. It is a company located in Gothenburg and has its selling office there. The products vegan bar with protein, vegan shake with protein and isotonic functional-drink strives to be as healthy, environmentally friendly, tasty and natural as possible.

The bar has a chocolate wrap over it and is made with vegan ingredients such as peas, wheat and some oat it has no artificial only natural sugar.

The bar manufacturer is a company who produces bars and has been doing it for over twenty years it is located not far from the ND Nutriton AB selling office. Since the start in the sport nutrition market. Now they have been making another; an vegan bar together with ND Nutrition AB under the brand NoDoubts.

The vegan drink with protein will have three flavours: chocolate, strawberry and forest berries. It will be produced with a factory good positioned for retailers located outside Sweden in Germany.

The functional drink is made with less sugar and with vitamins and a mix for better endurance performance.

The vegan drink with protein and the functional drink will have a sticker with a motivational quote attached to give a cheer up.

The market of sport nutrition has not existed so long in Sweden. It is from twenty years back when a milk company NorrMejerier first launched a liquid drink under the brand of gainomax, then they also came with a bar. We see other brands like Dalblads swebar used athletes and national team sponsoring. Barbells bars and drinks and now a vegan bar using influencer marketing. There is no vegan drink with protein on the swedish market.

Seen internationally there are some companies who sell bars outside Sweden and they are strict about what they want to work with. The biggest companies like to work more toward sustainability. The products on the biggest food chain often work with brands that are established world wide. They have bars like with nuts and some are more towards the natural and organic. There is not any branded vegan bar or vegan drink with protein seen international.

Works to establish the company's brand in Sweden but also outside in many other countries. First the products will be established in larger cities. The company has an IP Livsmedel Certificate for stores like ICA, Coop and Axfood and in future will also get a BRC for sales to foods chains established in more countries.

For marketing the brand has a website the product will be advertised on platforms as instagram, facebook and youtube. For facebook it will be posted with pictures and text, for instagram content will be uploaded frequently to enrich the follower with the NoDoubts brand and for youtube videos that show the products and there may also come a commercial. The videos will be in a quality that can be seen on TV and even in a cinema.

NoDoubts idea was first made when two young entrepreneurs Gustaf Bålström and Markus Lundborg wanted to create a sport nutrition brand in 2018. ND Nutrition AB and the brand NoDoubts was funded much thanks to the JCE Entrepreneurship price in 2018 and with a price check of 50 000kr. The joy was enormous for both the members. Did the CEO know that the price will come with pressure and responsibility. To make the company a reality he would need to put down effort so that the idea does not just stays as an one but also eventually becomes a startup. It was not as easy at it first seemed. The CHE and the other co-founders put their plan to action. There has been a work intensive period. There have been many meetings in the school library, been on trade shows in gothenburg, meeting startup organisations for help, been in contact with mentors, networking with others, contact with suppliers and others. Eventually a manufacturer was founded who could produce for the company and also make it vegan. But there has been waiting for a clear sign from the manufacturers. Normally they do not produce to smaller companies and startups and the production line was at first full so had to wait for the company to expand. The other co-founder then left because he was not patient and too busy with other things. It was tedious that he left but nothing that will affect the Brand to be established. Finally NoDoubts first product the vegan bar with protein eventually got clear signs to be produced and in spring 2021 the first product will go to a grocery store ICA and after that to more stores in Sweden and to food chains outside the country.