Aether

Our business idea is an online retailing website similar to asos and zalando in structure, without the inventory and storage requirements. The purchasing process would instead be similar to sites like booking and tripadvisor. The website will only feature environmentally sustainable brands, the items will be sortable through country of production, fair working conditions, fair pay, what kind of materials have been used, if the brand is sustainably certified etc. It is a platform for sustainable vendors to amplify their presence on the market.