GoAid will be a free smart phone application, serving as a learning guide to the world's endangered species and a donation platform where the user can directly donate to specific species from different countries or regions worldwide. The donations will automatically go through GoAid's general account and straight to the local animal conservation center's account. This direct donation approach will enable the GoAid to become the donation method with the highest donation rate and minimize administration, transaction and management fees. Through this, GoAid will be viewed as an effective, highly valued and credible organization, which will in the long run also result in higher donation flows.