SU Business Model Cup HT 2018
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COOP's Business Model

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By: Guzal Toktieva

    The development of IT infrastructure can bring significant prospects in the future retail operations for COOP. Accordingly, Coop was aiming to surpass its rivals and achieve breakthrough improvements, but bearing that in mind Coop overlooked the importance of culture. There are considerable gaps between management’s intentions, values and desired organizational culture.

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